A complete refresh of the As I Am haircare brand identity and packaging, using existing containers. We developed all from brand foundations to packaging, trade-show booths to social photography concepts, campaigns to online presence.
Services
Brand Identity Development & Design, Digital, Packaging
Client
As I Am
Credits
Julien Baiamonte
Formnation
Starting with a renewed version of the old logo. We updated word mark as well as simplified the tree icon, in combination with the Futura type family.
Reflecting the As I Am brand characteristics: fresh, bold, vibrant and dynamic. Inspired by traditional wax prints. Each As I Am Collection can be recognised and differentiated through it’s colour and/or pattern.